Carterlee Data
Address standardisation
Know the universe before you rent a slice of it.
Scope is settled in advance so the size is never a surprise. Records are reconciled across sources before anything is counted. Nothing is enriched from a source that cannot be named.
- Completeness testing
- Checking which columns are populated and to what degree, before handover rather than after it.
- Segment splitting
- Dividing a universe into parts that can be approached differently, with counts given per part.
- Contact precedence
- Choosing which person represents an organisation when several qualify, by a stated rule.
Tell us the segments you care about and we will size each one separately.